Search engine results pages contain not only listings of documents found to be relevant to the user's query, but other content, including paid advertisement . My focus is on the "organic" results. The links in these "organic" search results receive the largest share of searcher eyeballs and clicks - between 65-75%.
The most important thing to remember about search engines is they cannot see pictures or click on links that are not text based links. Search engines can only read text and follow texts based links and navigation.
I do not try to manipulate the search engines to achieve rankings, but rather to create a website that is search engine and user friendly that will rank in the top positions due to its significance and quality. You accomplish this by developing a website that is both search engine and user friendly and easily navigated by both.
Dependability
A dependable site is one that can deliver content successfully during high traffic. If a site takes too long to load or is not avalible, both search engines and users will find other sites to visit.
Keywords and Phrase Identification
Choosing the keywords and phrases that best describe the products or service you provide is critical. These keywords and phrases can provide a more focused, interested and valuable visitor to your site. These keywords and phrases relate to exactly the products and service you provide.
Incorporation of Keywords and Phrases
Keywords and phrases should be incorporated in the text, page description, link names and meta data for the best possible ranking in organic search results. Text should include your most important keywords and phrases, but should remain logical & readable. The same keywords and phrases should appear in all of the critical areas of your website.
URLs, Titles & Meta Data
URLs, Title tags and Meta tags are used to provide information to visitors and search engines. You Should also add keywords and phrases in these areas.
Search Friendly Text
Making text on a page "search-friendly" is not hard. Text that can not be seen by search engines are:
- Text embedded in Flash files
- Text in an image file - jpg, gif, png, etc...
If the search engines cannot see your text, they cannot spider and index that content for visitors to find.
Information Organization
The document and link structure of a website can provide benefits to search rankings when performed properly. The key to effective organization is to develop a logical organizational chart for the site. This improves both the user’s expenses and the search engines efficiency in indexing the site.
Text Links - Search engines gives more value to the text of a link and the text directly surrounding a link than the other text on the page.
